Sherry Scapperotti is founder and owner of PlusMedia, LLC, one of the industry’s leading media buying agencies, and CEO of PlusMedia Digital. Both companies are based in Danbury, Connecticut.
A seasoned direct marketing executive and entrepreneur with 20 years of experience in the alternative media industry, Sherry is an expert negotiator and media strategist with a talent for identifying new growth opportunities and refining marketing plans to maximize ROI. She employs a unique, results-focused approach to media planning, buying and analysis with the ability to seamlessly evolve and adapt to meet client needs.
Sherry is a member of the Direct Marketing Association, Insert Media Council, Hudson Valley Direct Marketing Association, and National Etailing and Mailing Organization of America.